This picture of the USA’s Men’s Olympics basketball team is a great example of how the global super sports brand Nike deals with its competitors.
As the article says “You don’t become a $100 billion company without worrying about the details.” Or in Nike’s case you don’t give a competitor any airtime in your advertising.
Especially when it comes to the American all-star basketball team. While the subtlety in this Advert is to be admired, in the past Nike has even resorted to leaving a key member of the WNBA team, and most famous female athlete, off the team USA women’s squad due to her contract with a rival sports company.
A compelling Marketing strategy or a Monopolistic behemoth flexing its muscles? Read the article here.
i-Write.com.au 