Archive for the ‘Marketing’ Category

Can you spot what’s hidden in this Picture?

Posted: July 21, 2016 in Advertising, Branding, Marketing
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This picture of the USA’s Men’s Olympics basketball team is a great example of how the global super sports brand Nike deals with its competitors.

As the article says “You don’t become a $100 billion company without worrying about the details.” Or in Nike’s case you don’t give a competitor any airtime in your advertising.

Especially when it comes to the American all-star basketball team. While the subtlety in this Advert is to be admired, in the past Nike has even resorted to leaving a key member of the WNBA team, and most famous female athlete, off the team USA women’s squad due to her contract with a rival sports company.

A compelling Marketing strategy or a Monopolistic behemoth flexing its muscles? Read the article here.

Traditional Marketers Need to Upgrade to Digital…NOW!

Posted: May 10, 2016 in Careers, Digital, Marketing
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WHY?

You may ask.

Did you know that at least 2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital? (quote courtesy DMI)

 

As the digital transformation continues to make a fundamental impact across every industry, traditional techniques are no longer enough to sustain a successful marketing strategy.

Traditional ad revenues are plummeting as organizations continue to invest more in digital, and there is an urgent requirement for digital expertise within marketing departments.

The development of digital skills is essential if you want to develop your competitive edge and guarantee career progression.

Globally Certified Professional Diploma have resulted in 88% of Professional Digital Marketing Diploma graduates are in senior management roles.